Craving Delicious, Healthy Meals? Millions Did Thanks to #CookItUp
Ever wonder if healthy eating means sacrificing flavor? The #CookItUp campaign shattered that myth, reaching over 3.5+ Million people and proving you can have it all: delicious food and nutritious choices.
We partnered with top influencers and challenged them to remake their favorite recipes with a healthy twist. The key? Maintaining the amazing flavors everyone craves-for. Influencers got creative, using healthier alternatives and showcasing sneaky ways to add extra nutrients without sacrificing the essence of the dish.
With the help of Tefal Cookware they not only completed the challenge with flying colours but also succeeded in educating 3.5+M viewers the benefit and advantage of using Tefal products. Making it all about empowering viewers. And educated them to transform their own favorite meals into healthier versions.
The Tefal #CookItUp campaign was a movement that educated millions about healthy cooking. It proved you can embrace a healthier lifestyle without giving up your-favorite-foods.